Utopian Scholastic

I recently became aware of a term that describes an aesthetic that I like; Utopian Scholastic.

Blendo Atom - Cover for a 1991 issue of Verbum Magazine by Jack Davis scanned from Collage with Photoshop (1998)

According to the Consumer Aesthetic Research Institute (CARI): 

"Utopian Scholastic Namesake: Refers to this style's use in encyclopedias and teaching materials, and the idealized, high-resolution photography of its subjects."

Image for NEC, by Steve Bronstein of RGA / PRINT scanned from New Media Showcase 3 (1993)

To me this style represent a hopeful look to the future, with the purpose of education and enticing children to learn and teach them the wonders of the world of non-fiction in media, by making it visually appealing and inspiring.

Globe Corner Bookstore, Boston, MA (1990s) designed by Bergmeyer Associates scanned from Lifestyle Stores by Martin Pegler (1997)

Short video with images in the Utopian Scholastic aesthetic, accompanied by the theme of 1995's Eyewitness:

The podcast enlightening me of the term—the Silent Generation podcast—is a pretty chill and informative podcast, by well spoken and educated hosts. I highly recommend giving them a listen;

Links:

• CARI - Utopian Scholastics
• YouTube - EYEWITNESS | Intro Opening Theme (correct pitch)
• Wikipedia - Eyewitness (British TV series)
• YouTube - UTOPIAN SCHOLASTIC
• YouTube - Silent Generation
• YouTube - Silent Generation - Ep. 72: Utopian Scholastic

More links:

• Pinterest - Utopian Scholastic
• Are.na - Evan Collins - Utopian Scholastic
• It's Nice That - The Consumer Aesthetics Research Institute proves that subcultures are thriving more than ever